Better Data.
Smarter Audience Monetisation.
Bolder Strategies for the AI Era.
MIMMS helps the modern media company make the most out of their audiences by enabling smarter monetisation through sharp data, technical and commercial strategy.
MIMMS helps modern media companies monetise their audiences through sharp data, technical and commercial strategy.
Built by an operator who ran the desk.
Infrastructure
Revenue and ad tech audit, CMP and consent architecture, identity resolution, revenue reporting modernisation, first-party data architecture, PPID and Google audience solutions, agentic advertising readiness.
Strategy
Revenue mix and diversification, competitive benchmarking, first-party data maturity assessment, data monetisation strategy, programmatic deal strategy, commercial packaging and GTM, sales team enablement.
How We Engage
Retained consultancy across one or more pillars, or a vendor-sponsored advisory — fully independent, the advice always serves the publisher.
About Mimmo
Mimmo brings several years of experience from senior global roles at the Financial Times and Condé Nast, combining deep technical literacy of the advertising ecosystem with a revenue oriented, practical approach to strategy.
He now works directly with media companies looking to grow revenue through smarter audience strategy and data monetisation practices, from design through to implementation.
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Let's Talk
Whether you're a media seller looking to sharpen your monetisation stack or a technology vendor preparing for market, let's have a conversation.