Mimmo Palmieri

Mimmo Palmieri is the founder of MIMMS and an expert in advertising technology, AI, and data. He helps media companies and ad technology businesses unlock growth through better data strategy, AI, and ad monetisation.

He brings over a decade of experience from senior global roles. Most recently he was Associate Director of Global Ad Analytics at Conde Nast, where he led the commercial advertising analytics function across 23 brands in EMEA and US markets, supporting a $1B digital advertising business. Before that, he was Head of Advertising Data at the Financial Times, where he directed the analytics and BI infrastructure supporting the digital advertising business as it scaled from $40M to over $100M yearly revenue.

He also brings buy-side perspective from his time at GroupM (WPP), where he worked on digital media strategy for international clients at MEC Global, and from AudienceScience, where he ran programmatic campaigns for Procter & Gamble across EMEA on their proprietary DSP platform. This combination of sell-side, buy-side, and programmatic ecosystem experience gives him a rare 360-degree view of the advertising value chain.

He specialises in data, AI, ad technology, analytics, and go-to-market strategies, primarily within the seller-side ecosystem. His deep technical literacy of the ad industry is balanced by a consultative and business-oriented approach and a proven ability to translate complex architectures into practical, revenue-impacting solutions that scale.

Mimmo holds an MSc in International Marketing from Birkbeck, University of London, and a BA in PR and Marketing Communications from IULM University, Milan. He is an IULM Ambassador and Treasurer of the Rotary Club of the City and Shoreditch.

Outside of work, Mimmo is an active tennis player, cyclist and bike builder, runner, a proud Napoli FC supporter, and a very beginner guitarist. He is also a self-confessed food enthusiast who takes cooking seriously.