Tech Vendors
Capabilities for Tech Vendors
Pre-Sales, Market Intelligence and Go-To-Market for the Sell Side.
An operator-led approach, not another generic consultancy.
mimms.tech · London
Tech Vendors · 01
Pre-Sales and Solution Engineering.
Technical discovery, solution design and RFP support
Business analysis and technical discovery to identify gaps on the publisher side and where the fit sits
Gap analysis, audit, custom solution architecture and integration mapping for prospects
Technical POC design built around publisher workflows and their current monetisation stack
RFP response support
Tech Vendors · 02
Market Intelligence.
Sell-side landscape, platforms and positioning
Ad and media market analysis, and competitive analysis of the sell side
Technical analysis of platforms and audit of the tech stack
Industry trend analysis and opportunity identification
Vendor mapping and publisher positioning
Tech Vendors · 03
GTM Optimisation.
Product-market fit, personas and sales enablement
Gap analysis between product capabilities and market needs
Customer persona development across publisher segments
Case study development, sales playbooks and success metrics design
GTM optimisation for the US and UK markets
Tech Vendors · 04
Post-Sales Onboarding and Implementation.
Landing the deal and making it stick
Hands-on support with onboarding and implementation
Training and change management
Integration troubleshooting and escalation support
First 90 days success review against agreed metrics
How we engage
Retained consultancy.
Direct engagement across one or more areas, with clear deliverables agreed upfront.
Scope
Engagements run across one or more areas: pre-sales, market intelligence, GTM optimisation or post-sales.
Format
Project-based or monthly retainer, depending on the shape of the work.
Deliverables
Clear deliverables agreed upfront, before any work starts.
Sell-side expertise for the technology companies selling into it.
MIMMS helps ad tech and media tech companies enter and grow in the publisher market, with an operator’s view of how the sell side actually buys.
Mimmo Palmieri
Scaled digital advertising data and tech capabilities at the Financial Times from ~$40M to over $100M+. Led Digital Ad Revenue Yield at Conde Nast, a $1B ad operation across 23 brands worldwide. Founder of MIMMS, the audience and data monetisation consultancy for premium media brands.
Previously at
