Capabilities
Capabilities for Media Brands
Audience, Data and Ad Monetisation for Media Brands in the AI era.
An operator-led approach, not another generic consultancy.
mimms.tech · London
Capabilities · 01
Infrastructure.
Stack, data and AI readiness
Revenue and ad tech audit
CMP, DMP and consent architecture
Revenue reporting, analytics and BI modernisation
Custom MCP servers for internal teams and client-facing data access
Measurement and A/B testing frameworks
Agentic advertising, AI crawler and LLM scraping detection
Capabilities · 02
Strategy.
Direction-setting for audience, data and revenue
Revenue mix and diversification strategy (subs, consumer revenue, sponsorship)
Competitive mapping and benchmarking
First-party data, identity and addressability strategy (maturity assessment, identity resolution, clean rooms)
Data monetisation strategy
AI discovery and content monetisation strategy (AI search and referral impact, content licensing, agent access)
Capabilities · 03
Commercial Enablement.
Packaging, pricing and go-to-market
Commercial packaging and pricing
Go-to-market planning
Direct sales and programmatic deal strategy
Sales narratives and pitch collateral
Rate card and yield policy
Advertiser-facing measurement stories
Commercial and sales team enablement
How we engage
Options to partner up.
Scope
Engagements run across one or more pillars: infrastructure, strategy or commercial enablement.
Models
Project, embedded or retained, whichever fits the shape of the work.
Deliverables
Clear deliverables agreed upfront, before any work starts.
Better data, smarter ad monetisation and bolder strategies for media companies in the AI era.
MIMMS helps the modern media company make the most out of their audiences by enabling smarter monetisation through sharp data, tech and commercial strategy.
Mimmo Palmieri
Scaled digital advertising data and tech capabilities at the Financial Times from ~$40M to over $100M+. Led Digital Ad Revenue Yield at Conde Nast, a $1B ad operation across 23 brands worldwide. Founder of MIMMS, the audience and data monetisation consultancy for premium media brands.
Previously at
