A new model for audience and data monetisation
Start with ease.Scale when ready.
Audience and data monetisation expertise for media brands of the AI era, sponsored by trusted AdTech partners.
Book a discovery callThe problem
Getting started is the real barrier.
Revenue leaders know what needs to happen. But time, resources, procurement, budget and legal bandwidth make it hard to get going. The Sponsored Advisory Model is designed to change that.
The model
Independent advisory
No obligation to buy. Findings belong to the publisher. Nothing shared with the sponsoring partner without your consent.
Complimentary access
One or more vetted AdTech partners sponsor access to hours of expert consultancy at no cost to the publisher. Sponsoring partners are disclosed upfront.
Operator-led, not consultant-led
Former FT and Condé Nast revenue operator. Practical, specific, immediately actionable findings. Not a pitch deck.
How it works
Agree scope
Yield analysis, audience intelligence, data infrastructure, BI, GTM strategy — or a mix.
Full transparency
Sponsoring partners are disclosed upfront, with full transparency on the commercial relationship. Technical leads may join at your discretion.
Run the engagement
We set out the rules of engagement and a clear structure before we begin. Workshops, data review, stakeholder interviews — whatever the engagement requires.
Your output
A written report, roadmap or options document — prioritised and practical. You own it. What happens next is your call.
What you walk away with
Free engagement
Expert-run audit, workshop or strategy session at no cost to the media seller.
No obligation
No fees. No requirement to buy from the sponsoring partner or from MIMMS. Ever.
Confidential findings
Nothing shared with the sponsoring partner unless you choose to share it.
Operator-grade output
Practical output you own, plus ongoing access to intelligence from someone who has scaled publisher revenue at FT and Condé Nast.
Sponsoring partners
The partners who make the Sponsored Advisory Model possible.
Certified Google Publishing Partner and GAM360 reseller, EMEA.
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