Thinking at the intersection of media,
data, AI, and advertising.

Generative AI is already changing how people find content. The revenue implications are arriving faster than most publishers have planned for.

A look back at the defining themes and shifts in the adtech industry over the course of 2025.

Google and Microsoft both launched significant AI advertising products last week. Here is what they announced and what it means for the broader market.

Examining whether the advertising market is now being shaped more by supply constraints than demand, and what that means for publishers and buyers alike.

Thoughts and observations from a recent adtech industry gathering — what was discussed, what was missing, and what it signals about where the industry is heading.

AI-generated advertorial content is moving from concept to reality. The question is whether publishers and advertisers are prepared for what that means.

Returning to an adtech event for the second time brings a different perspective — on the conversations, the people, and the state of the industry.

The adtech space is generating considerable noise at the moment — separating the genuine signals from the hype is harder than it looks.

As AI reshapes how users discover and consume content, the supply dynamics of open web advertising face structural pressure. A look at what is shifting and why it matters.

Of all the stakeholders in the digital ecosystem, the open web stands to lose the most from the rise of generative AI — and the timeline is shorter than most expect.

A disagreement about the direction of programmatic advertising surfaced some genuinely contested questions about where the industry is heading and who is right.

Search has been the front door to the internet for twenty years. AI is now changing how people enter the web — with significant consequences for publishers and advertisers.

Mimmo Palmieri, Associate Director of Global Ad Analytics at Condé Nast, reflects on Claude C. Hopkins — the early 20th-century advertiser who laid the foundations for data-driven advertising long before digital existed.