MIMMS for AdTech Vendors
I know how publishers think, because I was one of them. That's what makes the difference.
MIMMS helps AdTech and PubTech companies understand the publisher market, build more effective pre-sales processes, and go to market with a sharper understanding of what publishers actually need.
See capabilitiesThe perspective
Most AdTech consultancies advise vendors from a product or sales perspective. MIMMS comes from the other side of the table. With senior roles at the Financial Times and Conde Nast, the work here is rooted in how publishers actually make decisions — what they care about, where the real blockers are, and what it takes to win and keep their trust.
Capabilities
Pre-Sales and Solution Engineering
- Business analysis and technical discovery to identify publisher-side gaps
- Gap analysis, audit and custom solutions architecture
- Technical POC design addressing publisher workflows and monetisation stack
- RFP response support
- ICP design and refinement
- Technical discovery workshops
Market Intelligence
- Sell-side competitive and market analysis
- Technical platform audits
- Industry trend analysis and opportunity identification
- Vendor mapping and publisher positioning
GTM Optimisation
- Gap analysis between product capabilities and market needs
- Customer persona development for publisher segments
- Case study development, sales playbooks and success metrics design
- US, UK and EMEA market GTM support
Post-Sales Onboarding
- Hands-on onboarding and implementation support
- Training and change management